Our teamwork makes the dream work.

Karen Hansen

PRESIDENT

Experience Summary:
As a communications executive at corporations such as Discovery Communications, Scripps Networks Interactive and Travel Channel, Karen has extensive and practical experience in traditional and digital media relations, talent relations, event management, internal communications, investor relations, and trade communications. Her passion and expertise are constantly illuminated through every interaction with clients, executives, talent, athletes, celebrities, media and the entire Bullseye Communications team. She built her agency on the belief that clients are partners while placing the highest value on a positive and collaborative dynamic, ultimately setting everyone up for success.

Most Memorable Work Experiences:

  • Managing red carpets at events like The Grammys and Emmy Awards

  • World Wrestling Entertainment's initial public offering and roadshow

  • Launching Disney's Cruise Line inaugural ship, Disney Magic, and Disney’s Animal Kingdom Park

  • Major League Baseball’s All-Star Week including FanFast, Legends & Celebrity Softball, and Red Carpet Show

  • Summer and Winter Olympics’ lifestyle campaigns promoting athletes' personal stories and pop culture integration

  • Planning media launch parties at The Playboy Mansion, large-scale events at Capital One Arena, and extensive Media Summits at The Beverly Hilton

  • Working live remote segments like NBC Nightly News in Aruba, handling celebrities for People Magazine exclusive in South Africa, conducting media set visits in London, and other extensive travel to secure unique editorial opportunities for clients

Education:  Ohio University’s E.W. Scripps School of Journalism New York University’s Marketing & Management Institute  Affiliations: National Academy of Television Arts & Sciences (NATAS), Communications Chair & Board of Governors Television Publicity Executives Committee (TPEC) Entertainment Publicist Professional Society (EPPS) Association of Cable Communicators (ACC) Public Relations Society of America (PRSA) Women in Cable and Telecommunications, Inc. (WICT)

Education:
Ohio University’s E.W. Scripps School of Journalism
New York University’s Marketing & Management Institute

Affiliations:
National Academy of Television Arts & Sciences (NATAS), Communications Chair & Board of Governors Television Publicity Executives Committee (TPEC)
Entertainment Publicist Professional Society (EPPS)
Association of Cable Communicators (ACC)
Public Relations Society of America (PRSA)
Women in Cable and Telecommunications, Inc. (WICT)


Alice Rao

vice president, strategic Communications

Experience Summary:
With extensive experience working with the world’s leading entertainment brands - Sony Entertainment, NBC Universal, Netflix, Discovery Networks, AMC Networks - Alice is described as a strategic, innovative and passionate PR executive, known for high-impact communications campaigns. Her expertise includes the meeting of traditional and digital entertainment, and she has worked with many of the industry’s renowned celebrities, personalities and executives, shaping creative campaigns. An adventurer at heart with an athlete mindset, Alice has summited Mt. Kilimanjaro, hiked the Inca Trail and trekked the Himalayas to Everest Base Camp.

Most Memorable Work Experiences:

  • Managed global press for Discovery’s Watch With the World international events

  • Successfully launched “the biggest digital premiere ever” (Mashable) for YouTube Premium’s first original film

  • Worked with a wide range of renown celebrities and personalities including Khloe Kardashian, Jane Goodall, Heidi Klum, Kerry Washington, Lilly Singh, Andy Cohen, Billy Eichner and more

  • High-profile events ranging from Emmys, Sundance, Tribeca Film Festival, Vidcon, Comic-Con, SXSW, TCA

Education:  Maryland University, BS Aerospace Engineering

Education:

Maryland University, BS Aerospace Engineering


Jennie Abrams-Rosenberg

VICE PRESIDENT, MEDIA STRATEGY

Experience Summary:   
An integral part of some of the most exciting public relations campaigns, events and product launches, she is a former PR executive at New Line Cinema.  With years of experience at New York and Hollywood’s top public relations firms, she has overseen successful campaigns for numerous award winning films, television show launches, book releases, product releases, events and awards campaigns.  

Most Memorable Work Experiences:

  • Overseeing hundreds of movie releases at New Line Cinema

  • Behind public relations launches for brands including Microsoft's Xbox and Netflix

  • Managed high-profile events including Macy's Thanksgiving Day Parade, celebrity events for the Boys & Girls Clubs and the Time Magazine Person of the Year announcements

  • Oversaw press and media events for Lifetime Television

Education: State University of New York at Albany

Education:
State University of New York at Albany


Kate Hawken

VICE PRESIDENT, CLIENT RELATIONS

Experience Summary:
Kate has a wide range of high‐level communications strategy and implementation experience from Discovery Channel, Animal Planet, The Washington Post Company, WAMU 88.5, AOL and the BrandLinkDC public relations team.  She has led program publicity and media relations, developed in-depth public relations plans, created cross-promotional partnerships, established speakers’ bureaus for executives and managed industry events.

Most Memorable Work Experiences:

  • Launched Emmy-Award Winning Planet Earth on Discovery Channel

  • Supervised large scale press junkets for Nat Geo WILD

  • Established speaker’s bureau for Washington Post’s SocialCode

  • Managed public affairs plans and programs for NPR

Education: Syracuse University, Journalism and Political Science

Education:
Syracuse University, Journalism and Political Science


Education American University, Master of Arts – Journalism & Public Affairs Cal State Fullerton, Bachelor of Arts – Communications (TV/Film) & Criminal Justice

Education
American University, Master of Arts – Journalism & Public Affairs
Cal State Fullerton, Bachelor of Arts – Communications (TV/Film) & Criminal Justice

Brandii Toby-Leon

VICE PRESIDENT, Executive communications

Experience Summary:
An award-winning, forward-thinking communications leader, Brandii’s entertainment experience includes running publicity departments at Scripps Networks Interactive, TV One, and Fox Television Stations. As a smart and scrappy strategist, she has spearheaded and managed PR efforts for various television programs and industry events. In addition, Brandii’s “think like a journalist, pitch like a publicist” mindset and top-notch writing skills result in high-profile media coverage.

Most Memorable Work Experiences:

  • Booked first-ever appearances for networks including TV One’s first Late Night with Stephen Colbert couch interview and DIY Network’s first Sports Illustrated coverage

  • Led various notable TV Campaigns including NAACP Image Awards, Empire Acquisition, The Vanilla Ice Project, Man Caves and many more

  • Involved in numerous events ranging from SXSW, Comic-Con, CMA Music Festival, HGTV Holiday House, American Black Film Festival, TCA Press Tour, O Magazine and NATPE


Education:  Long Island University, Bachelor of Fine Arts in Public Relations

Education:

Long Island University, Bachelor of Fine Arts in Public Relations

Hali Simon

senior director, Communications

Experience Summary:
A public relations veteran in the entertainment industry, Hali specializes in television and entertainment clients. She has represented a range of networks including CBS, USA, Hallmark Channel, SciFi, Lifetime, Spike, E!, and WE Entertainment. She has deep experience profile building for talent and is the first call when outlets like New York Times, Reader’s Digest, USA Today and others need an expert spokesperson.

Most Memorable Work Experiences:

  • On-set unit publicity for series like Law & Order and Homicide: Life on the Street

  • Arranged the first TV Guide cover for a USA Network series, La Femme Nikita

  • Pro-bono work for the March of Dimes earning the Triangle Award for Excellence in Communications

  • Developed David Mizejewski’s profile for National Wildlife Federation as a celebrity naturalist

  • Managed numerous TCA and Upfront events, as well as backstage press coordination at award shows including Grammys and Daytime Emmys


Education: Bachelor of Science, Mass Communications, Towson University

Education:
Bachelor of Science, Mass Communications, Towson University

Havilah Ross

SPECIALIST, MEDIA RELATIONS

Experience Summary:
Havilah specializes in media relations, crisis and risk management, and community relations. She has worked in public relations for The National Press Club, Six Flag America and multiple theme parks across the U.S. Her experience in high profile, big venue entertainment complexes makes her an expert at managing the media and procuring prominent placement for new products, signature events and newsworthy information. Havilah has extensive experience managing the media, employees and consumers in a crisis related to company products, public safety and community perception. She has been a guest speaker many times for PR News and Howard University.

Most Memorable Work Experiences:

  • National Press Club Speakers Luncheon managing Tom Brokaw and Rudy Giuliani press events

  • Front page placement in the Washington Post for opening of new entertainment product

  • Secured both Governor and Redskins quarterback for anti-bullying event at Six Flags America with highest attended Opening Day in park history

  • Served as company spokesperson for Six Flags conducting more than 50 on-camera interviews


Kate Schroeder

DIRECTOR, MEDIA RELATIONS

Experience Summary:
Combining a passion for media relations and an innovative spirit, Kate brings a wide range of strategic communications expertise to elevate content and personalities. With more than a decade of experience in corporate, program and international media relations within the entertainment industry, her collaborative nature and extensive knowledge incorporate creativity and brand alignment to drive value for clients. Additionally, Kate has developed valuable relationships with reporters at various business outlets including: Fast
Company
, Forbes, Fortune, The New York Times, The Wall Street Journal and The Washington Post.

Most Memorable Work Experiences:

  • Leading the promotion for Idris Elba: Fighter

  • Managing the global press junket for Shark Week’s Phelps vs. Shark

  • Hosting press behind the scenes at Animal Planet’s PUPPY BOWL

  • Facilitating a “Naked Lunch” to promote Discovery Channel’s Naked and Afraid

  • Leading the Say Yes to the Prom initiative press outreach

Education: Michigan State University, Bachelor of Science in Finance, Concentration in Organizational Management

Education: Michigan State University, Bachelor of Science in Finance, Concentration in Organizational Management



Rachel Sisserson

DIRECTOR, Communications

Experience Summary:
Boasting a successful track record conceiving and executing traditional and digital marketing initiatives, Rachel is known for her attention to detail, excelling in fast-pace, high-pressure environments and doing whatever it takes to get the job done. While working at the world’s largest law firm by revenue, she was responsible for developing strategic content campaigns, pitching news, internal communications, awards and recognition, and coordinating events. She also has experience in the entertainment, hospitality and academic industries working directly with media, celebrities, agents, and personal publicists. She utilizes her strong understanding of social media to distill complex content into clear and engaging materials with ease.

Most Memorable Work Experiences:

  • Working behind-the-scenes with talent at the Country Music Association Awards

  • Overseeing a multi day conference and event aspects for thousands of attendees

  • Managing media relations for keynote Condoleezza Rice during a prominent university address

  • Creating a fresh social media presence for a nonprofit to maximize donor relationships

Education:  Vanderbilt University, Bachelor of Science, Human and Organizational Development

Education:

Vanderbilt University, Bachelor of Science, Human and Organizational Development



Education: Bachelor of Fine Arts, Washington University in St. Louis

Education:
Bachelor of Fine Arts, Washington University in St. Louis

 

Laurie Seiler

Lead Graphic Designer

Experience Summary:
With more than 25 years experience as a graphic designer, Laurie has worked for several award-winning design studios in the Washington, D.C. area.  Clients have ranged from Smithsonian museums to national business associations to start-up organizations.  She designs and produces a wide variety of branded collateral, suites of visual assets,  comprehensive print materials and oversees every stage of the design process from conceptualization to print production and coordination.

Most Memorable Work Experiences:

  • Designing a book series about the Library of Congress' collections

  • Overseeing a photo shoot at the U.S. Capitol

  • Collaborating on the redesign of the graphic identity program for the National Park Service

  • Designing major fundraising pieces for large Washington non-profit organizations



Julie Langlie

DIRECTOR, DIGITAL OUTREACH

Experience Summary:
With rich experience in media relations, event planning and advertising sales, Julie has worked at Conde Nast Publications, Discovery Health/Fit Channel, GlaxoSmithKline and Chesapeake Life.  She excels at developing and nurturing relationships,  knows how to negotiate major earned placements with media, loves the challenge of a cold call to a new outlet, and believes in building out targeted strategies to drive results.  

Most Memorable Work Experiences:

  • Worked on Shark Week, one of Discovery Channel’s most iconic stunt programming efforts

  • Handled media requests for range of Conde Nast Publications

  • Part of PR team that rebranded Health/Fit Channel for launch

Education: University of Maryland, College Park, Philip Merrill College of Journalism

Education:
University of Maryland, College Park, Philip Merrill College of Journalism


Heather Marohn

DIRECTOR, MEDIA RELATIONS

Experience Summary:
With a robust background in public relations, marketing, trade shows, market research, corporate messaging, she creates PR campaigns that result in millions of media impressions.  From earning coveted public service announcement spots for organizations such as the USO to landing magazine cover stories for Hollywood talent, she instinctively knows how to cut through the clutter.

Most Memorable Work Experiences:

  • Secured close to 20 magazine covers in one month for talent

  • Led USO’s “Until Everyone Comes Home” campaign

  • Ran publicity for HGTV Dream Home Giveaway in various locations

Education: Rider University, Communications & Journalism

Education:
Rider University, Communications & Journalism



Lisa Dyer

manager, public relations

Experience Summary:
Lisa has a passion for developing meaningful relationships between brands and their audiences. She propels clients from planning through execution of strategic public relations and branding campaigns with a results-orientated approach. Through her experience at Scripps Networks, she acquired an unique mix of entertainment marketing and public relations expertise. She has managed publicity, social media, marketing and digital initiatives for lifestyle networks, on-air talent and programming priorities, resulting in increased awareness and ratings. Her winning approach involves engaging audiences - both consumers and journalists - with quality content that is enriching while creating long-lasting connections.

Most Memorable Work Experiences:

  • Generating impact with national and top market placements for network series, including Today, CBS Early Show, Wall Street Journal, Men’s Health and more

  • Partnered with Martha Stewart Living Omnimedia to organize exclusive premiere party for a new Fine Living Series

  • Spearheaded first-ever initiatives for networks, including digital platforms, influencer campaigns, micro-site activations and multimedia distributions.

Education:  ABJ in Public Relations at The University of Georgia

Education:

ABJ in Public Relations at The University of Georgia



Effie Anayiotos

Account executive

Experience Summary:
With a strong understanding of ever-changing social media, she strives to create brand awareness by incorporating the latest marketing tactics. Her passion for Sport and Lifestyle public relations has led her to work for an international Travel Agency and for clients in the fitness industry around the Washington D.C. area.  She has traveled to conferences on the east coast to present her research on The Effectiveness of Social Influencers versus Celebrity Endorsers

Most Memorable Work Experiences:

  • Working with Monumental Sport & Entertainment Marketing team for the Washington Wizards and Mystics

  • Serving as Public Relations Specialist of GMU’s Spanish News Network

  • Organizing and promoting Exchange Student Travel in Madrid, Spain

  • Managing social media content for ex NBA player Muggsy Bogues and the Always Believe Foundation

George Mason University, Public Relations

George Mason University, Public Relations


Alissa Kelly

SPECIALIST, SOCIAL MEDIA

Experience Summary:
A former television producer with experience in top markets ranging from Fox & Friends in New York to WJLA-TV/ABC in Washington, D.C to WPMT-TV/Fox in Pennsylvania, she has been on the receiving end of publicist pitches and instinctively knows what stands out and earns broadcast coverage.  A strong writer, she is the former fashion editor at “DC on Heels”; and also savvy with social media, she is a well-recognized fitness blogger.

Most Memorable Work Experiences:

  • Segment producer for Fox & Friends in New York

  • Morning news producer at ABC station in Washington, D.C.

  • Former fashion editor at DC on Heels and runs own fashion/fitness blog

Education: Clarion University of Pennsylvania, Mass Media Arts, Journalism & Communication Studies

Education:
Clarion University of Pennsylvania, Mass Media Arts, Journalism & Communication Studies



Education:  West Virginia University, Bachelor of Science in Sports Psychology / Public Relations

Education:

West Virginia University, Bachelor of Science in Sports Psychology / Public Relations

Lexi Truesdale

Associate, Communications

Experience Summary:
Comfortable both in front of the camera as well as behind it, Lexi has anchored West Virginia Illustrated Game Day Previews live on-air.  She is also an avid photographer capturing global travel experiences with award-winning results.  Her combined passion for Sports Psychology as well as Public Relations is demonstrated in her ongoing work with a range of clients.

Most Memorable Work Experiences:

  • Working with ESPN and Nexstar Media Group previewing WVU Football

  • Serving as lead on-air anchor for WV Illustrated

  • Photographers Without Borders First Place Winner

  • Teaching in Tanzania, Africa for a month with GIVE Volunteers