Our teamwork makes the dream work.
Karen Hansen
PRESIDENT
Experience Summary:
As a communications executive at corporations such as Discovery Communications, Scripps Networks Interactive and Travel Channel, Karen has extensive and practical experience in traditional and digital media relations, talent relations, event management, internal communications, investor relations, and trade communications. Her passion and expertise are constantly illuminated through every interaction with clients, executives, talent, athletes, celebrities, media and the entire Bullseye Communications team. She built her agency on the belief that clients are partners while placing the highest value on a positive and collaborative dynamic, ultimately setting everyone up for success.
Most Memorable Work Experiences:
Managing red carpets at events like The Grammys and Emmy Awards
World Wrestling Entertainment's initial public offering and roadshow
Launching Disney's Cruise Line inaugural ship, Disney Magic, and Disney’s Animal Kingdom Park
Major League Baseball’s All-Star Week including FanFast, Legends & Celebrity Softball, and Red Carpet Show
Summer and Winter Olympics’ lifestyle campaigns promoting athletes' personal stories and pop culture integration
Planning media launch parties at The Playboy Mansion, large-scale events at Capital One Arena, and extensive Media Summits at The Beverly Hilton
Working live remote segments like NBC Nightly News in Aruba, handling celebrities for People Magazine exclusive in South Africa, conducting media set visits in London, and other extensive travel to secure unique editorial opportunities for clients
Education:
Ohio University’s E.W. Scripps School of Journalism
New York University’s Marketing & Management Institute
Affiliations:
National Academy of Television Arts & Sciences (NATAS), Communications Chair & Board of Governors Television Publicity Executives Committee (TPEC)
Entertainment Publicist Professional Society (EPPS)
Association of Cable Communicators (ACC)
Public Relations Society of America (PRSA)
Women in Cable and Telecommunications, Inc. (WICT)
Kate Schroeder
Experience Summary:
Combining a passion for media relations and an innovative spirit, Kate brings a wide range of strategic communications expertise to elevate content and personalities. With more than a decade of experience in corporate, program and international media relations within the entertainment industry, her collaborative nature and extensive knowledge incorporate creativity and brand alignment to drive value for clients. Additionally, Kate has developed valuable relationships with reporters at various business outlets including: Fast
Company, Forbes, Fortune, The New York Times, The Wall Street Journal and The Washington Post.
Most Memorable Work Experiences:
Leading the promotion for Idris Elba: Fighter
Managing the global press junket for Shark Week’s Phelps vs. Shark
Hosting press behind the scenes at Animal Planet’s PUPPY BOWL
Facilitating a “Naked Lunch” to promote Discovery Channel’s Naked and Afraid
Leading the Say Yes to the Prom initiative press outreach
Education: Michigan State University, Bachelor of Science in Finance, Concentration in Organizational Management
Heather Marohn
Experience Summary:
With a robust background in public relations, marketing, trade shows, market research, corporate messaging, she creates PR campaigns that result in millions of media impressions. From earning coveted public service announcement spots for organizations such as the USO to landing magazine cover stories for Hollywood talent, she instinctively knows how to cut through the clutter.
Most Memorable Work Experiences:
Overseeing communications for Major League Baseball’s All-Star Game and associated events such as FanFest, Playball Park, Legends and Celebrity Softball Game and Legacy Projects
Secured close to 20 magazine covers in one month for talent
Led USO’s “Until Everyone Comes Home” campaign
Ran publicity for HGTV Dream Home Giveaway in various locations
Education:
Rider University, Communications & Journalism
Daniella Cracknell
Experience Summary:
Her work in the media industry includes handling media crises and negotiating national news stories featured on Today Show, Entertainment Tonight and other major news outlets. She has served as a media spokesperson for high-profile morning and daytime talk shows and TV news magazines like Inside Edition and EXTRA. She is skilled in securing and leveraging national media, as well as overseeing mobile, social and international initiatives. She has worked for a range of corporations like Scripps Networks, Twentieth Television and NBC Universal.
Most Memorable Work Experiences:
Served as principal interface at Fine Living TV Network for show hosts working with business affairs, programming and production companies, spearheading publicity campaigns of travel and lifestyle series into buzz worth events.
Managed publicity for The Jane Pauley Show, one of the most anticipated new talk shows of the TV season, and also ran affiliate-advertiser media tours.
Trained reality stars of daytime drama Starting Over for interviews on Today Show and developed TV personas of cast into lifestyle experts.
Built awareness through celebrity guests of syndicated TV games show Pictionary hosted by TV dad Alan Thicke and campaign resulted in press pegging show as a “world discovery”.
Education: Bachelor of Science, Mass Communications, Virginia Commonwealth University
Lindsey Hutterer
Experience Summary:
Lindsey specializes in program publicity and has worked with clients such as NBC, CBS, Discovery Channel, TLC, National Geographic, Facebook Watch, Endemol Shine North America and more. She has a range of extensive media relations experience from crafting innovative press campaigns to managing talent to securing top-tier traditional and non-traditional press opportunities. Lindsey's agency experience has perfected her ability to work well under tight deadlines and be consistently proactive while balancing multiple high-priority projects at a time.
Most Memorable Work Experiences:
Leading press junkets on the ground in New York City, Los Angeles and Chicago for a variety of television series.
Creating press strategies for Spotify Podcast series including Unlocking Us with Brene Brown.
Spearheading press outreach for Facebook Watch cultural moments such as March on Washington.
Working the 2016 Grammys Red Carpet and Show.
Education: Pennsylvania State University, Bachelor of Arts in Public Relations
Education:
Long Island University, Bachelor of Fine Arts in Public Relations
Hali Simon
Experience Summary:
A public relations veteran in the entertainment industry, Hali specializes in television and entertainment clients. She has represented a range of networks including CBS, USA, Hallmark Channel, SciFi, Lifetime, Spike, E!, and WE Entertainment. She has deep experience profile building for talent and is the first call when outlets like New York Times, Reader’s Digest, USA Today and others need an expert spokesperson.
Most Memorable Work Experiences:
On-set unit publicity for series like Law & Order and Homicide: Life on the Street
Arranged the first TV Guide cover for a USA Network series, La Femme Nikita
Pro-bono work for the March of Dimes earning the Triangle Award for Excellence in Communications
Developed David Mizejewski’s profile for National Wildlife Federation as a celebrity naturalist
Managed numerous TCA and Upfront events, as well as backstage press coordination at award shows including Grammys and Daytime Emmys
Education:
Bachelor of Science, Mass Communications, Towson University
Havilah Ross
Experience Summary:
Havilah specializes in media relations, crisis and risk management, and community relations. She has worked in public relations for The National Press Club, Six Flag America and multiple theme parks across the U.S. Her experience in high profile, big venue entertainment complexes makes her an expert at managing the media and procuring prominent placement for new products, signature events and newsworthy information. Havilah has extensive experience managing the media, employees and consumers in a crisis related to company products, public safety and community perception. She has been a guest speaker many times for PR News and Howard University.
Most Memorable Work Experiences:
National Press Club Speakers Luncheon managing Tom Brokaw and Rudy Giuliani press events
Front page placement in the Washington Post for opening of new entertainment product
Secured both Governor and Redskins quarterback for anti-bullying event at Six Flags America with highest attended Opening Day in park history
Served as company spokesperson for Six Flags conducting more than 50 on-camera interviews
Education:
Bachelor of Fine Arts, Washington University in St. Louis
Laurie Seiler
Experience Summary:
With more than 25 years experience as a graphic designer, Laurie has worked for several award-winning design studios in the Washington, D.C. area. Clients have ranged from Smithsonian museums to national business associations to start-up organizations. She designs and produces a wide variety of branded collateral, suites of visual assets, comprehensive print materials and oversees every stage of the design process from conceptualization to print production and coordination.
Most Memorable Work Experiences:
Designing a book series about the Library of Congress' collections
Overseeing a photo shoot at the U.S. Capitol
Collaborating on the redesign of the graphic identity program for the National Park Service
Designing major fundraising pieces for large Washington non-profit organizations
Kate Hawken
Experience Summary:
Kate has a wide range of high‐level communications strategy and implementation experience from Discovery Channel, Animal Planet, The Washington Post Company, WAMU 88.5, AOL and the BrandLinkDC public relations team. She has led program publicity and media relations, developed in-depth public relations plans, created cross-promotional partnerships, established speakers’ bureaus for executives and managed industry events.
Most Memorable Work Experiences:
Launched Emmy-Award Winning Planet Earth on Discovery Channel
Supervised large scale press junkets for Nat Geo WILD
Established speaker’s bureau for Washington Post’s SocialCode
Managed public affairs plans and programs for NPR
Education:
Syracuse University, Journalism and Political Science
Lisa Dyer
Experience Summary:
Lisa has a passion for developing meaningful relationships between brands and their audiences. She propels clients from planning through execution of strategic public relations and branding campaigns with a results-orientated approach. Through her experience at Scripps Networks, she acquired an unique mix of entertainment marketing and public relations expertise. She has managed publicity, social media, marketing and digital initiatives for lifestyle networks, on-air talent and programming priorities, resulting in increased awareness and ratings. Her winning approach involves engaging audiences - both consumers and journalists - with quality content that is enriching while creating long-lasting connections.
Most Memorable Work Experiences:
Generating impact with national and top market placements for network series, including Today, CBS Early Show, Wall Street Journal, Men’s Health and more
Partnered with Martha Stewart Living Omnimedia to organize exclusive premiere party for a new Fine Living Series
Spearheaded first-ever initiatives for networks, including digital platforms, influencer campaigns, micro-site activations and multimedia distributions.
Education:
ABJ in Public Relations at The University of Georgia
Sydney Peterson
Experience Summary:
Sydney’s background includes Circa News, CBS News, and ABC 8 News Channel assisting with talent, live news production and post-event needs. As a PR coordinator for Posh PR, she also worked across fashion brands, social media influencers, and luxury jewelry accounts specializing in writing, client placement, social media management, and branded collateral. Her colleagues rely on her for administrative duties, handling logistics for photo-shoots and events, or completing any task left undone as a solid team player. She graduated from George Mason University in 2018 where she was an anchor for the campus television program, a Teaching Assistant for the Communication Department, and a member of numerous honor societies.
Most Memorable Work Experiences:
Working the 2017 Presidential Inauguration in Washington D.C for CBS News.
Managing a PR agency’s blogs and social media content while collaborating with celebrities and crafting email marketing campaigns.
Making a client's biggest dream come true by securing a private jet as a prop for the clothing line's launch photo shoot.
Managing logistics and process for Diamonds Direct’s advertisement campaign with influencers.
Education: George Mason University
Effie Anayiotos
Experience Summary:
With a strong understanding of ever-changing social media, she strives to create brand awareness by incorporating the latest marketing tactics. Her passion for Sport and Lifestyle public relations has led her to work for an international Travel Agency and for clients in the fitness industry around the Washington D.C. area. She has traveled to conferences on the east coast to present her research on The Effectiveness of Social Influencers versus Celebrity Endorsers
Most Memorable Work Experiences:
Working with Monumental Sport & Entertainment Marketing team for the Washington Wizards and Mystics
Serving as Public Relations Specialist of GMU’s Spanish News Network
Organizing and promoting Exchange Student Travel in Madrid, Spain
Managing social media content for ex NBA player Muggsy Bogues and the Always Believe Foundation
Education: George Mason University, Public Relations
Education:
West Virginia University, Bachelor of Science in Sports Psychology / Public Relations
Lexi Truesdale
Experience Summary:
Comfortable both in front of the camera as well as behind it, Lexi has anchored West Virginia Illustrated Game Day Previews live on-air. She is also an avid photographer capturing global travel experiences with award-winning results. Her combined passion for Sports Psychology as well as Public Relations is demonstrated in her ongoing work with a range of clients.
Most Memorable Work Experiences:
Working with ESPN and Nexstar Media Group previewing WVU Football
Serving as lead on-air anchor for WV Illustrated
Photographers Without Borders First Place Winner
Teaching in Tanzania, Africa for a month with GIVE Volunteers